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Goal: A car for sign researchers


The best of the three German premium brands.
Four rings in front, blue/white 20-inch rims, the star in the back.

It's always about perception.
The perception of signs.
Signs that make a difference.

Our cars becoming more and more alike.
We used to have the duck, the mini, the beetle.
Today the difference negligible.


The CODE CAR alters our habits of seeing.
A conflicted mix of signs disrupts our images of brands.