Goal: A car for sign researchers
The best of the three German premium brands.
Four rings in front, blue/white 20-inch rims, the star in the back.
It's always about perception.
The perception of signs.
Signs that make a difference.
Our cars becoming more and more alike.
We used to have the duck, the mini, the beetle.
Today the difference negligible.
The CODE CAR alters our habits of seeing.
A conflicted mix of signs disrupts our images of brands.